In today’s digital marketplace, brands aren’t just competing against each other—they’re competing against the limits of human attention. There’s a viral claim that humans now have an average attention span of 8 seconds, shorter than a goldfish. While that makes for a catchy headline, it’s not exactly accurate.1 However, the stat resonated because it feels true: attention has become more fragmented, more selective, and more difficult to earn than ever before.
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