Consumers today expect relevant, meaningful, consistent experiences at each and every intersection with a brand. If a buyer purchases a product via an Instagram ad, they don’t want an email days later pushing the same item. They want smart communications, personalized content, speed, and an all-around reliable and cohesive brand experience. The problem is this caliber of experience isn’t easy to deliver, often because marketers do not have a centralized data strategy which allows them to see a 360 view of the customer. What’s more, marketing technologies address different pieces of the omnichannel puzzle, so stringing solutions together to work as a cohesive, data-driven marketing technology (martech) stack is often a challenge.
CMO
CXO
CXO Breakfast
The Why, How & What of Customer Data Platform ‘Smart Hubs’

Visionaries
May 23, 2023
Attend this event
Agenda
All times United Kingdom Time
8:30 AM - 11:00 AM
The Why, How & What of Customer Data Platform ‘Smart Hubs’
Panelists
Danielle Woolley
Senior Marketing Cloud Consultant
Acquia Ltd
Caroline Hack
Associate Partner New Media and Advertising
IBM