Generative AI is generic and commodity unless you can integrate data about your business and customers, and that requires a modern data strategy. While technology is a critical component, learn what else comprises a modern data strategy and hear best practices for getting started on your journey today.
Journey to Generative AI
Executive Event
Visionaries
July 24, 2024
Attend this event
Agenda
All times Central Time
8:30 AM - 9:00 AM
Welcome & Registration
9:15 AM - 9:20 AM
Opening Remarks
10:15 AM - 10:30 AM
Networking Break
10:30 AM - 11:00 AM
Innovation Showcase
Explore the powerful combination of AWS and Salesforce to increase customer lifetime value with hyper-personalization using AI and real-time data. We’ll also dig into the trends shaping the 2024 holiday season shaping the Retail and Consumer Goods industry.
Caila Schwartz
Director of Consumer Insights and Strategy for Retail and Consumer Goods
Salesforce
11:10 AM - 11:55 AM
Navigating the Generative AI Landscape
Let's explore the transformative potential of Generative AI, guided by insights from cloud experts and industry leaders. We'll delve into real-world examples of AI innovations, strategies for C-level executives to integrate AI successfully, and best practices for enhancing customer experiences and driving business growth. Our discussion will also cover the most anticipated advancements in Generative AI over the next 12-24 months and their potential impact on businesses. Additionally, we'll address the ethical and regulatory considerations surrounding AI use, and examine the build vs. buy decisions executives face when choosing AI solutions.
11:55 AM - 12:05 PM
Networking Break
12:05 PM - 12:20 PM
Starting Your Generative AI Journey
Caila Schwartz
Director of Consumer Insights and Strategy for Retail and Consumer Goods
Salesforce