Hyperpersonalization on a real-time basis is requiring brands to push the boundaries of marketing excellence across the customer life cycle. Understanding the complexities of activation, experience, engagement and loyalty is the first step in delivering a monetizable solution
CMO
Accelerating Customer Experience ROI through Generative AI
Executive Event
Visionaries
Donna Laskowski
Sr Director Consumer Experience
PepsiCo
Wayne Simmons
Global Customer Excellence Lead, Chief Marketing Officer
Pfizer
Irene Sibaja
Director of Global Partnerships
Treasure Data
About Me
Irene Sibaja is Director of Global Partnerships at Treasure Data, a leading enterprise Consumer Data Platform (CDP) provider. She joined Treasure Data in May 2022 bringing a wealth of experience in retail strategy and data analytics. Irene is passionate about driving amazing customer experiences, and has used this focus to drive innovative ROI solutions across diverse organizations including 7-Eleven, Sam’s Club and NIQ. Irene has an MBA from Harvard Business School and a BA in English Literature from Rice University. Outside of work, she is a self-professed gym junkie, amateur chef and mother of two.
Vishal Patel
VP Sales Strategy and Enablement
Treasure Data
About Me
Vishal has been at Treasure Data for five years leading various functions in Sales and supporting customers throughout their entire lifecycle. He is currently the VP of Sales Strategy, where he leads enablement for Treasure Data. He has skillfully supported the successful launch of dozens of enterprise CDP projects across industries including Retail, CPG, Automotive and more.
Adam Solomon
VP, Head of Solutions Product Management
LiveRamp
Neerav Vyas
VP: Head of MarTech & AdTech Solutions
Tredence
About Me
Two-time AiConics AI Innovator of the year finalist. 2019 and 2020 finalist for Innovation in Artificial Intelligence for Sales and Marketing Two-time winner of the Ogilvy Award for Research in Advertising Developed AI for Marketing and CX at AWS ProServe and Amazon Advertising. Member of Amazon’s Marketing Transformation Field Community and Amazon’s Artificial Intelligence Field Community (Top AI/ML Leaders at Amazon) Former Chief Analytics Officer at Realogy Holdings (Fortune 500) & Chief Analytics and Strategy Officer at Begin Holdings (Venture Backed Startup) Built the first post-IDFA Marketing Analytics Platform that was approved by Apple as part their IDFA deprecation pilot program. One of the first to pilot SKAdNetwork with Apple and Facebook Designed and deployed multiple $100M+ Personalization Solutions, from Strategy and Design to CX Operationalization Helped to launch 87 new brands and products (physically and digitally) and 14 global Marketing Analytics Centers of Excellence across 11 industries
Dio Favatas
Director: Head of Identity and Marketing Clouds
Tredence
About Me
American Marketing Association (AMA) 4 under 40 4x Effie Finalist 2X Shorty Award Finalist 2x OMMA Awards Winner Direct Marketing News (DMN) 40 under 40 Served as the Area Product Owner, Firmwide Media (AdTech/MarTech) for JPMC, overseeing a portfolio of 27 technology platforms, including Customer Data Platforms, Identity Management, Multi-Touch Attribution, among others Engineered truth® campaign’s first-ever customer data platform (CDP) to improve data management frameworks that processed more than 1B consumer data points to optimize ad spend and creative optimization, driving $14M in media reinvestment Lead development, design, and implementation of the truth® campaign’s identity resolution solution – moving beyond 3rd party cookies with a primary focus on first party data for targeting, media activation, and attribution in conjunction with developing a cookie-less data lake which is now leverage for Multi-Touch Attribution (MTA) across paid, owned, and operated channels
Kevin McCurdy
Global APN Segment Lead for Consumer Goods
AWS
About Me
Kevin E. McCurdy is the Global Consumer Goods Partner Segment Leader for AWS responsible for identifying and engaging relationships with strategic ISV and SI Partners for the AWS Global Consumer Goods Vertical. Prior to that he served as Vice President, Demand Signal Management at E2open, Inc. He was Co-Founder and Vice President of Sales for Orchestro, Inc. which was acquired by E2open. He has led engagements with leading CPG companies including: The Coca-Cola Company, General Mills, Kellogg’s, PepsiCo, Newell Brands, Scott’s- Miracle Gro, Unilever, Kimberly-Clark, and Kraft-Heinz. He also was Co-Founder and Vice President of Business Development and Services at Mercari Technologies, Inc. which delivered space optimization solutions for CPG and retail companies. Previously, Kevin served as Director of Business Consulting at Blue Yonder (formerly Manugistics). Kevin has 25+ years of experience in supply chain management, category management, and demand signal management working with leading global CPG companies and retailers. He holds a Bachelor of Science degree in Business Logistics and International Business from the Pennsylvania State University. He also studied British Economics and the European Union at the University of Manchester in Manchester, England.
Stanislav Rosenberg
Global Director, Head of Portfolio, Innovation, R&D Analytics
Mars
Paulina Yick
Global portfolio director
Experian
Ruben Arias
Regional IT Director
Bridge Hotel Group
Richard George
Head of Integrated Marketing
London Stock Exchange Group
Nisim Tal
CTO
DoubleVerify
Sarah Perkins
Head of Product
National Grid
September 26, 2024
Attend this event
Agenda
All times Eastern Time
9:30 AM - 10:00 AM
Registration
10:05 AM - 10:20 AM
Marketing Activation through Clean Rooms
Clean rooms address the challenges of marketing activation by ensuring data privacy and compliance, allow data collaboration, & ultimately provide granular insights. In this session you'll hear about the vision of implementing and leveraging clean rooms and the resulting business ROI generated
Adam Solomon
VP, Head of Solutions Product Management
LiveRamp
10:20 AM - 10:50 AM
Collaborating to Deliver the Quantum Customer Experience
During this session, you will be introduced to an integrated solution that has demonstrated 50% faster solution delivery for Treasure Data on AWS allowing for speedier decisioning making, solution design, and business case development.
Vishal Patel
VP Sales Strategy and Enablement
Treasure Data
Vishal has been at Treasure Data for five years leading various functions in Sales and supporting customers throughout their entire lifecycle. He is currently the VP of Sales Strategy, where he leads enablement for Treasure Data. He has skillfully supported the successful launch of dozens of enterprise CDP projects across industries including Retail, CPG, Automotive and more.
Neerav Vyas
VP: Head of MarTech & AdTech Solutions
Tredence
Two-time AiConics AI Innovator of the year finalist. 2019 and 2020 finalist for Innovation in Artificial Intelligence for Sales and Marketing
Two-time winner of the Ogilvy Award for Research in Advertising
Developed AI for Marketing and CX at AWS ProServe and Amazon Advertising. Member of Amazon’s Marketing Transformation Field Community and Amazon’s Artificial Intelligence Field Community (Top AI/ML Leaders at Amazon)
Former Chief Analytics Officer at Realogy Holdings (Fortune 500) & Chief Analytics and Strategy Officer at Begin Holdings (Venture Backed Startup)
Built the first post-IDFA Marketing Analytics Platform that was approved by Apple as part their IDFA deprecation pilot program. One of the first to pilot SKAdNetwork with Apple and Facebook
Designed and deployed multiple $100M+ Personalization Solutions, from Strategy and Design to CX Operationalization
Helped to launch 87 new brands and products (physically and digitally) and 14 global Marketing Analytics Centers of Excellence across 11 industries
10:50 AM - 11:05 AM
Networking Break
11:05 AM - 11:50 AM
Accelerating Customer Experience ROI through Generative AI
During this session, subject matter experts will dive into strategies and deployable tactics to drive better ROI for connected customer experiences
Panelists
Adam Solomon
VP, Head of Solutions Product Management
LiveRamp
Irene Sibaja
Director of Global Partnerships
Treasure Data
Irene Sibaja is Director of Global Partnerships at Treasure Data, a leading enterprise Consumer Data Platform (CDP) provider. She joined Treasure Data in May 2022 bringing a wealth of experience in retail strategy and data analytics. Irene is passionate about driving amazing customer experiences, and has used this focus to drive innovative ROI solutions across diverse organizations including 7-Eleven, Sam’s Club and NIQ. Irene has an MBA from Harvard Business School and a BA in English Literature from Rice University. Outside of work, she is a self-professed gym junkie, amateur chef and mother of two.
Dio Favatas
Director: Head of Identity and Marketing Clouds
Tredence
American Marketing Association (AMA) 4 under 40
4x Effie Finalist
2X Shorty Award Finalist
2x OMMA Awards Winner
Direct Marketing News (DMN) 40 under 40
Served as the Area Product Owner, Firmwide Media (AdTech/MarTech) for JPMC, overseeing a portfolio of 27 technology platforms, including Customer Data Platforms, Identity Management, Multi-Touch Attribution, among others
Engineered truth® campaign’s first-ever customer data platform (CDP) to improve data management frameworks that processed more than 1B consumer data points to optimize ad spend and creative optimization, driving $14M in media reinvestment
Lead development, design, and implementation of the truth® campaign’s identity resolution solution – moving beyond 3rd party cookies with a primary focus on first party data for targeting, media activation, and attribution in conjunction with developing a cookie-less data lake which is now leverage for Multi-Touch Attribution (MTA) across paid, owned, and operated channels
11:50 AM - 12:10 PM
Innovation Showcase
Going through a real life case study on how brands have utilized CDPs and Clean Rooms to drive actionable insights for marketing, consumer insights, and product development.
12:10 PM - 1:00 PM
Roundtable Lunch
1:00 PM - 1:30 PM
Closing Remarks & Networking
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