- Maslow’s Breakdown
- The critical nature of vision
- Leaders at every level
CX & CMO Think Tank
The Future of Marketing
Visionaries
September 24, 2024
Attend this event
Agenda
All times Eastern Time
10:30 AM - 11:00 AM
Registration
11:00 AM - 11:30 AM
Morning Networking
11:30 AM - 11:35 AM
Opening Remarks
11:35 AM - 11:50 AM
Vision Voices Keynote
7 C’s of Change
Walt Carter
Chief Transformation Officer
Visionographers
11:55 AM - 12:40 PM
Keynote Panel
Elevating Experiences: The CMO's Guide to Harnessing AI for Unparalleled Customer Engagement
Chief Marketing Officers (CMOs) need to explore the transformative impact of artificial intelligence on customer experience. In this dynamic discussion, we will unravel the strategic integration of AI technologies to not only meet but exceed customer expectations. Delve into practical insights on leveraging AI to personalize marketing strategies, optimize customer journeys, and create seamless, data-driven interactions. Discover how leading-edge AI applications can empower CMOs to cultivate deeper connections with their audience, foster brand loyalty, and drive marketing innovation in the ever-evolving digital landscape. This session is your gateway to unlocking the full potential of AI for unparalleled customer engagement and brand success.
Panelists
Michael Kogon
CMTO
PullAPart
Yasmine Ndassa
VP Data Strategy & Analytics
Sylvan Road Capital LLC
Revanth Yamarthi
Head of Direct Marketing & Marketing Analytics
BlueVine
12:45 PM - 1:00 PM
Disruptor
Beyond the Video Experts: Scaling your Video Creation In-House to Drive Real Results
- How to reduce video creation time with templates and automation tools
- Increasing output quality with brand ownership & agility toward always-shifting trends
- How to measure the impact and cost savings of in-house video creation
- And much more.
1:00 PM - 2:00 PM
Lunch & Networking
2:00 PM - 2:15 PM
Vision Voices
Is Redefining/Relabeling Marketing Leadership in Modern Enterprises What We Really Need?
In recent years, leading companies have been eliminating the CMO or Head of Marketing position to better align marketing with overall business growth, customer experience, and commercial activities. This shift involves assigning marketing responsibilities to roles such as Chief Commercial Officer (CCO), Chief Growth Officer (CGO), or Chief Customer Officer (CCO), aiming to streamline operations and improve efficiency. This session will explore whether current marketing leaders are already fulfilling these broader responsibilities and what this change means for the future of marketing leadership. Additionally, we'll discuss the importance of marketing leaders having a strategic plan to market to internal stakeholders, particularly the CEO and CFO, before focusing on external audiences. Join us to understand how marketing can drive business success in this evolving landscape.
2:20 PM - 2:55 PM
Fireside Chat
Strategic Insights: Maximizing Revenue Streams through Digital Platform Monetization
Unlock the secrets to turning your digital presence into a lucrative venture with this session tailored for CMOs and marketers. Delve into a comprehensive exploration of diverse revenue models, cutting-edge customer engagement techniques, and data-driven strategies that empower businesses to seamlessly monetize their online platforms. Attendees will walk away with invaluable insights into innovative methods, positioning their brands for sustainable profitability and dynamic growth in the fiercely competitive digital marketplace.
Chair
David LaRue
CTO
Directroad
Panelists
Steven Lowe
Former VP, Brand Marketing
Acuity Brands
Rachel Savage
VP Marketing
MiMedx
3:00 PM - 3:45 PM
Panel
2024 New Age Strategies: Elevating Customer Experiences, Aligning Marketing Initiatives with Customer-Centric Approach
Explore innovative approaches to enhance customer experiences by aligning marketing strategies with a customer-centric mindset. This round table discussion will delve into proven strategies, emerging trends, and collaborative insights from CMOs and Customer Experience Leaders, fostering a dynamic exchange of ideas to drive meaningful connections and brand loyalty in today's competitive landscape.
Panelists
Jelena McMillan
AVP Marketing
MiMedx
David Wolff
CMO
911 Restoration
Amy Comeau
VP Marketing
Emory Healthcare
3:45 PM - 4:05 PM
Networking Break
4:05 PM - 4:45 PM
Panel
Embracing Omni-Channel Marketing: Navigating Seamless Customer Experiences Across Platforms
Dive into the realm of omni-channel marketing as CMOs and marketers discuss the intricacies of crafting cohesive customer experiences across diverse platforms. This session will explore strategies for seamless integration, personalized messaging, and data-driven insights to enhance customer engagement and loyalty in the ever-evolving landscape of multi-channel marketing.
Chair
David LaRue
CTO
Directroad
Panelists
Kimberly Massey
Former CMO
LifeWay
Imran Hussain
Director, Global Marketing Strategy
INSIGHTEC
